Exhibitions of business exhibits and suppliers are fantastic ways to meet and interact with your target market in a short period of time. They can be very efficient and worthy of your time and cost if you plan well and have reasonable expectations.
Here are some tips and tricks for setting up your next business show:
o Stay at your booth, because if you don’t, you can skip the client / client. I know that there will be times when you have to leave, but do it as quickly as possible! Or you may have an assistant (see Next).
o Have an assistant. If someone helps you carry your stand (which can take 2-3 trips from your car to your place on the exhibition floor) and be there when you need to leave for a short break, all that matters.
o Do not discard all promotional items on the table, just have a few so that they look more scarce and then more valuable.
o Show your goods using different heights using boxes (for example, portable files) that you cover with colored cloth. In order to give you height and drama, consider removing the drawers from around the house and drawing them with bright fabrics. It is also a good idea to have three panels to give height and contrast to your table.
o Make a fish bowl with registration blips for the “Enter the Game” competition. Everyone loves competition, and with the fish bowl you can collect names for your newsletter or upcoming seminars.
o Display a colorful banner. Bring your own tablecloths and drapes along with a bold banner.
o Run a video on a continuous loop to get attention. Just be attentive to your volume levels for your kiosk neighbors.
o Bring snacks and water.
o Bring your camera so you can post photos of your booth on your blog or on Facebook.
o Chocolate! Have a lot of individual chocolates for your visitors so they can linger longer at your booth.
o Get lots of handouts / flyers. People love to grab color flyer that has convenient information.
o And above all, wear comfortable shoes! You will stand most of the time, and when you stand, you look more invested and professional.
After the exhibition is complete, follow your recorders in a timely manner, while their experience of exhibiting is still fresh in their minds. And do not be disappointed if you do not see immediate results from your exhibition.
participation. Many times you will need 3-5 months after the business exhibition, so that you can get information about your products and services. First of all, you need to know that as an exhibitor supplier, you have taken the bold step of building your brand to gain market share if your community knows more about you.
