Choosing your domain name has a lot to do with marriage. Choose a name to which you will be tied to the end. Your visitors to your site will begin to recognize your site as your domain name, just as many people call their names. Regular visitors to your site often simply type your domain name to get to your site, this is called "traffic." People who want to get into my space often just enter my space, and sometimes myspace.com, however, if My Space changes its name to My Area or My Room, there will be a lot of confusion. The moral of this little story is this: once a name is chosen, stick to it.
Before you choose your brand name as a domain name, you need to consider four things. This may seem like an obvious choice, but there are some problems that may arise with it. Before you create your company name, specify your domain name, if there is anything about it that would make it the wrong choice for your domain name. For example, if your brand name is a very long name or has verbal words. “Perfect Betty Butter Cream” is going to make a terrible domain name. Your customers will not want to enter a name that they cannot say, let alone remember.
Double letters create their own unique problem for domain names. Dilbert's line of singles can cause problems as a domain name, & # 39; at the end Dilbert & S & at the beginning of singles will cause confusion. Will it be Dilbertssingles.com or Dilbertsingles.com? Using a confusing name for your users is not the best way to get traffic back to your site.
The nature of your site may affect how you are brought up by search engines. If you are interested in using a specific key phrase, you may want to use a phrase in your domain name. Many search engines consider the domain name when evaluating a site. Many believe that if the words in the domain name are filled with a dash, it will help in the ranking process. This explains why many of the names you see will appear as xxx-cccc-uuu.com on the web. If you focus your business on a specific area, you should also consider using relevant keywords in your domain name.
.Com at the end of domain names is the holy grail of site names. Here you want to forget to be unique and stick to the old, but good. Yes, you can use extensions such as .us, .net, .biz, etc., But this is an example of killing your traffic. Think about it, have you ever automatically entered .net after a domain name? Probably not. Everyone and their grandmother will automatically get to .com. It has got into our brains that everything in the network must end with .com. So instead of taking off unique and choosing anything other than .com, think about it, a smart competitor will attack and use the same domain name with .com and get some free traffic. Is it all worth the traffic you lose?
Relax, do not rush and create a domain name that will be unforgettable, easy, and that you will not mind being allowed for many years. In the end, this is a marriage of your business with the Internet.
