Why aren't many online business owners using an answering machine? What are the obstacles to this? Why is this the lowest technology tool that serious marketers should have?
If you are not currently using autoresponders for your company, you leave a lot of money on the table, and you do not automate much of your online business. After 10 years of marketing on the Internet, I finally decided to use autoresponders. Why did it take so long to make a decision? You may find the answer among the pros and cons listed below.
Pros and cons of answering machines
Pros
1. Information about the "drop feed" for potential customers
The Grand Canyon was formed by the continuous grinding action of the Colorado River. For more than 1000 years, he slowly cut a massive gap in the layer of earth. Answering machine works the same way when it comes to building relationships with your customers. Instead of trying to sell them immediately, the answering machine sends a series of messages sent at predetermined intervals. This helps prepare them for the purchase of your product.
2. Create customer lifetime value
It is difficult to deliver value to a client, but imagine if you can return to the same person throughout your life. Studies show that it is much easier to sell to people who have already bought from you than someone you have never met. One customer can cost 1000 dollars during his lifetime.
3. Put your business on autopilot
Autoresponders automatically collect contact information from your registration form and store it in a database. E-mail or a series of letters can be sent to your list or several lists. Autoresponder software monitors subscribers and cancels subscriptions. You control when you want to deliver your messages. This frees up time to work in other areas of your business.
4. High speed delivery
Some marketers make a mistake when posting an autoresponder script on their server. Not all e-mails can be delivered because large Internet service providers use filters to prevent spam complaints. Your email address may cause spam filters and not be delivered to customers. Professional autoresponders, such as Aweber, have established relationships with these companies to ensure that your email passes.
5. Selling multiple products
One way to sell multiple products is to offer a weekly e-course. For example, every week send a short report, video or podcast to people who paid for your course. Before completing the course, suggest another e-course that relates to your product. This allows you to sell multiple products on autopilot.
Cons
As I mentioned earlier, 10 years before I applied autoresponders in my online business. So, what are some of the obstacles that prevented me from creating an answering machine?
- Not familiar with the benefits of answering machines
- Lack of knowledge about how they work
- Unable to provide monthly fee
- Prospects must wait to receive all voicemail messages.
- Too lazy to post an answering machine
- Don't know how to write effective emails.
- Takes too long to set up an answering machine
Some of you reading this article may have been in the same situation as me for the past 10 years. Stop postponing and downloading my free report below, which gives you more information on how to use autoresponders effectively.
