Many experts in the field of lighting believe that the overall forecast for the neon sign looks very optimistic. Neon signs have a record of 100 years of successful use in advertising. If there were no neon signs, cities and cities would be darker places, and the neon signs industry would cease to exist, but this is unlikely to happen.
Let's start with some general information about neon, such as why it is used, uses non-advertising, where it is used here and in other countries, neon signs around the world and much more, Everyone knows that its main use is for advertising, and this is what holds the neon industry industry, but it has many other uses that benefit the public. Enjoy watching TV? Neon is used in television tubes. Do you have a neon wall clock? Neon lights are used at home and in many enterprises to improve and highlight dark areas. It is used in gas lasers, used to remove eye cataracts and other medical problems. Many people flew out, but did you know that? It was used in lighthouses, and it was seen by pilots who saw it 20 miles away when it was impossible for them to see other types of lights. Neon lights can be seen through the fog. Many travelers found this very useful when searching for a motel on a foggy night. Neon does all this and more.
However, the largest and most widely known use of neon is neon signs. What makes it so useful for signs? There are two reasons for this. The first neon is a first-class conductor of electricity, and secondly, it has an amazing ability to emit light, which can be seen over long distances. It is difficult, as it may be, to believe that neon technology began in Europe in 1675. Not that neon signs were invented then, but simply an idea that will grow into a modern neon sign. In fact, oddly enough, electricity has not yet been detected. These two ideas developed independently, because neither of them depended on the other being.
Only in 1910 in Paris, a man named George Claude came up with the idea of neon signs. His first effort was a sign for a hairdresser in this city. Like when they first came to the United States. Earl Anthony, owner of a Los Angeles auto show, apparently heard of neon signs and visited Paris. As a result, two Packard neon signs appeared, which he purchased for $ 1,250. The year was 1923. The idea quickly spread, because both business and the public took possession of this new concept of advertising. Traditional advertising has been hit by a bright explosion of neon signs. These first signs were called “liquid fire,” no doubt because the bright red light they emit seems to mean danger.
The first sign that came to Las Vegas was a sign advertising a place called Oasis Cafe House. Who then realized that the city would become one of the two premiers of neon? It was a wonderful event, but few were worried, except this one.
When discussing neon signs in America, the Las Vegas Strip (or “Strip”, as it is often called) and New York City-Times Square are the logical starting points. It is easy to understand how they earned their titles. Each of them annually receives millions of visitors who view neon displays, which are almost blinding. Las Vegas may have an edge over Times Square because it receives far more visitors because of its casinos, which provide a neon display of the city. Compared to the Times Square tables, they most often change because companies in this city often change, while in Las Vegas there are casinos that are the basis of city revenue, and the casinos are always in business.
The Las Vegas Strip is home to the world famous sign neon, which was installed in 1959. The sign was the idea of Betty Willis, who worked for a local company sign. The sign contained the words "WELCOME TO THE FABUS LAS VEGAS NEVADA". The sign was never rewritten, because Willis considered it his gift to the city. This sign is synonymous with the city of Las Vegas. The Willis sign is number one on the list of the 10 most impressive neon signs in the world. Las Vegas is also home to the world's largest neon sign, called the Hilton and owned by the Hilton Hotel Corporation. This sign was installed in 1996 and covers more than 70,000 feet, the name Hilton is 164 feet wide, and the letters are 28 feet high. With a price of about 9 billion dollars, this could be called the most expensive neon sign in the world.
Times Square received its first neon sign in the mid-1920s. The density of illuminated signs in Times Square has reached the point where it begins to give the Las Vegas Strip for their money. This density is the result of a smaller Times Square compared to the size of the Las Vegas Strip, which runs for miles. In any case, both of these places are filled with thousands of characters.
By drawing our attention to these two neon shop windows, we have other places that have noticeable neon signs. However, they, of course, are not on the same level as the previously mentioned neon signs giants. In Elk, Oklahoma, at the National Museum of Route 66, proudly displays a giant sign of neon route 66. Saginaw, Michigan, claims that it has the largest neon sign in the state and the largest figure sign in the country. Figured neon signs show people and animals. This neon sign is 35 feet high and fifty feet long.
The list of the top 10 neon signs in this country has many neon signs that are known nationally. Many of them are long gone. They all once illuminated the city street. Number one is Boston, which had the Schrafft mark, which was a symbol of the company's candy and chocolate business. The second place in the list went to the “Vegas Vic” sign, which stood high above the city of Fremont Stridds from 1951 to 1995, when he was fired.
In position number three is the sign of the Big Belt with a grainy belt in Minneapolis, which has been in use for many years since its installation in 1940 and is now for sale. The fourth is the sign of Coppertone Girl, which was identified on Miami Boulevard in Biscayne to advertise the company's product, tanning lotion. It was a city landmark and was there from 1959 to 1990. What made the sign so noticeable was a puppy who was dragging a little girl's swimsuit. Next on the list is the Skipping Girl sign from Abbotsford, Australia. She was called "Little Audrey", and she advertised Nycander's product, sugar. She left in 1968, but due to the catering failure due to the loss of this banner, it was replaced by a copy in 1970. Portland, Oregon, “Made in Oregon,” which advertised sugar, was awarded in 1941. It was changed over the years and remained in place when the company left the building in 1950.
The sign of Westinghouse in Pittsburgh ranks seventh. It has been since the early 1920s and was filmed in 1998. Taking the number eight, the company "Magik" from Chicago with its advertising mats. 41,400 pounds of lips on this sign were considered a monument of the city. However, all previous neon signs disappeared. Sign number 9, Renault Arch in Reno, NV, which was built in 1927 and is still strong. Last on the list is the Triangular Safety Sign, which can be found in Des Moines, Iowa. It was built in 1963 and is still in operation.
No mention of neon signs would be complete without including in the list of the 10 most impressive examples of the world of neon signs. It is not surprising that the number one in the list is a landmark WELCOME TO THE MISSIONAL YEAR'S EXHIBITION OF URGENT LAS VEGAS, NEVADA. Then follows the Times Square screen. The third place is occupied by the Hong Kong 15-minute light show on the horizon. The next place belongs to the sign of Osaka Dotonbun, which was the inspiration for this movement “Running Blade”. Shanghai Najinj Road is fifth with Tokyo and Ginza, and Shibuya is sixth. Vegas Boneyard (where the old and iconic signs of Las Vegas are restored and displayed). Then follow the signs showing the neon signs of Vintage Times Square from 1920 to 1950.
As for the last two on the list, the Caesar Palace neon sign is in the tenth place, and Bankok Sok-Cowboy Road completes the list. It is interesting to note that in earlier times London’s world-famous Piccadilly Circus would probably be at the top of this list. He received what many called the first neon sign in Europe, a popular sign with a weak drink, which was replaced by a new version in 2003. However, today all the neon signs in the Piccadilly Circus are in the same building with the names of large international corporations.
Many organizations originated in all parts of this country. Their goal is to collect, restore and display old classic neon and sign neon signs. One of them is the Neon Museum of Philadelphia, which opened in 1983 and features neon signs from businesses. The Neon Museum in Las Vegas has iconic neon signs from closed casinos and businesses. It has more than 150 historic reconstructed and unrestored neon signs. This is a non-profit organization founded in 1996. The American Sign Museum in Cincinnati, Ohio, was founded in 1999 and has over 2,800 marks of all types, including neon. The Los Angeles Neon Museum opened its doors in 1981 to preserve old neon signs and other forms of neon art. In 1972, a gallery and a workshop called Let There Be Light was opened in native Wenge to teach artists how to use neons.
After the use of the sign highlighting began in the United States, other countries went further, but much more slowly. Tokyo seems to be one of the first cities outside the United States to receive them. They were installed in the city park in 1926. Australia first appeared in the suburbs of Melbourne in the 1930s. Johannesburg, South Africa, received its first in 1935. India did not receive its first until 1940. Shanghai, China had to wait until 1982 to get its first. In 1989, its first sign appeared on Pushkin Square in Moscow. It was a popular sign of a soft drink. Stockholm. Sweden received its first in 1936. On the other hand, Zurich Switzerland is not believed to have neon signs.
However, these are some cities in the world that have banned the use of neon signs within their jurisdiction. Pakistan’s Prime Minister, trying to fight his country; a growing problem of power, parked them and brightly lit billboards. In January 2010, the city of Sao Paulo, Brazil, which is the fourth largest city in the world, urged them to try to stop their pollution problem. In the United States in 1996, the city of Avon, Connecticut, issued a decree banning the use of what they called open tubes, but the neon signs encased in plastic were in order. Residents of the city asked the arguments for this ruling. Most recently, the ban on the production and sale of incandescent bulbs came into force in Vermont and Massachusetts with other states wishing to follow their example. Fluorescent tubes not containing mercury are permitted.
In Madrid, Spain, there is a regulation banning all illuminated signs in the center of the city to reduce pollution, save energy and make the city more aesthetic. This decree covers all the neons used in pharmacies, theater tents, business signs and bars. In Madrid, there have been lighted signs for more than 70 years from now. The city of Duluth, Georgia, shows neon signs, and although these signs are not prohibited in Mesa, Arizona, the current ordinances and policies of the city are now very different from the survival of illuminated signs.
Since the 1960s, there has been a movement against illuminated signs in the United States and Canada. The city of Vancouver built the use of these signs on what was once the brightly lit streets that then became the dark aisles that left the city with a cold, heartless look.
Since we are talking about neon signs, it may be a good idea to get an idea of the neon signs industry. In 2008, the company's total neon revenue was about $ 2.9 billion. A significant industry as a whole had an income of about 11 billion dollars. At that time, there were about 35.00 mark shops in this country, including illuminated icon shops. These sums increased in subsequent years.
What is a commercial neon sign? It is very difficult to say. However, when it comes to prices, collectors can pay for them, there are some figures available that show that they paid for high-value illuminated signs. In fact, in June 2006, when selling memorabilia, the Thunderbird backlight was sold for $ 26,000. While one of them said that Cloud 9 sells for $ 21,275. And the star part of the Holiday Inn badge went for 3220 dollars. This shows that people are willing to pay for collectible neon signs. Prices for a commercial type vary depending on size and other factors.
Now it's time to compare neon signs with another form of lighting, LEDs. Before turning to the advantages and disadvantages of these two methods, as they relate to their commercial use.
Let's start by looking at what an LED is and some information about it. The letters LED mean LEDs. The LED was first used as a replacement for incandescent lamps and for displays of laboratory equipment. Later it was used in televisions, watches, radios, indicators, and calculators. Until recently, prices for LEDs were falling, which allowed them to be sold on residential and commercial markets. Outdoor lights and Christmas lights are part of the LED lights for home lighting. With the energy crisis and some foreign countries looking for ways to reduce energy costs, LED companies may look forward to a profitable future when it comes to their products.
Now that we have a working knowledge of LED lighting, we can make a fairer comparison with neon signals, since we mentioned good points and bad points of each. The basis for comparison is the use of two methods of lighting in advertising.
Firstly, with regard to the use of a neon sign, the advantages are as follows: they have a very long life when used correctly, neon have a very high operating range and can operate at very high voltages using alternating or direct current, they do not always require special power sources, and these signals have very low power consumption. The unique advantage that only neon signs use is that they can be turned into any shape. This is a very important advantage, the ability to be bent into shape makes it ideal for use in advertising, wall clocks and lighting for home and business. Finally, it is inexpensive for small indicators and decorative lights.
Neon signs also have their drawbacks. They have low light output for input power, produce only a small range of color spectrum, produce only one color at a time, require a large surface area for general lighting and are expensive to use as signs and displays.
The advantages of using LED lamps are that the US Department of Energy expects that LED production costs will fall below the cost of compact fluorescent lamps called CEL in 2013, high energy efficiency, more durable, extended product life and reduced heat load into the space ( additional benefit from reducing energy consumption).
Disadvantages of using LED lighting include “warm” lighting created by LEDs, more expensive than “cold” lighting, LEDs are more expensive than some more traditional lighting concepts, limited choices and options, color quality and lack of product standardization.
The purpose of this article was to provide a variety of topics related to neon signs that are not often known to the general public. What the future holds for each of these types of lighting is difficult to predict. Simply referring to the material presented, the most reasonable answer may be that both of them will be used for some time, but this can easily change because of improved designs and achievements that can either develop, or changes in the economy, or any one of a number of other factors. Обе отрасли имеют очень большие финансовые ресурсы и будут делать все возможное, чтобы получить большую долю рынка вывесок.
В конечном счете есть два основных фактора, которые будут влиять на отрасль знака в отношении прибыли и инвестиций. Предприятия хотят использовать любой метод, который работает наиболее успешным для них. Рассмотрение будущих достижений в области технологий в отношении каждой формы освещения, цен и многих других факторов имеет решающее значение, рассматривая преимущества и недостатки каждого из них. Другая идея заключается в том, что один получает лучший ответ от покупающей компании. Это может быть решающим фактором. Как и во всех отраслях, эти два конкурента будут излишне смотреть на маркетинговые исследования как надежное руководство для принятия решений. Каждая из этих двух систем имеет только одну общую цель, и это то же самое, что и любой бизнес или компания, и это попытка принять правильные решения, приносящие наибольшее количество денег, и это название игры.
