A friend recently offered to buy an existing business with a quick replacement of lubricating oil. His plan was to start it up and run quickly, increasing the income that he generated, and then retreated into the background after 3 months and allowed this business to work steadily with a group of reputable employees. He was not interested in micromanagement, but rather in system management and marketing. Output and attraction of new business with its numerous business contacts in the city.
In fact, I asked if this would be an occupation when he started practicing? And he said that he was actually “not enough,” but I, too, would not be complete, because he has other things that he also does in the city. ” Nevertheless, he planned to spend the morning there, and the closing time, too, as he put it, he wanted to work on developing “a culture, introducing / experimenting with new sales systems and improving the quality of customer service”.
Wow, that's great. And the best way to implement a new marketing program and get a business transfer is to make neighborhood canvases within a radius of 10 miles, as well as take a walk around the locals with innovative signs, show cars in a parking lot on weekends, special offers for older people, and “Pet decision day” - car wash fundraisers and community materials. Then develop a incentive program and teamwork.
As for teamwork and culture, I recommended reading the “World on Time” for some thoughts on this topic. Because if he plans to build a business for 3-5 months and then leave, he needs to take this into account. He also indicated a desire to create "partnerships with local enterprises, especially [auto] related to business. "
Yes, I can confidently say that it works KILLER! and he is right, he should definitely! Tire companies, paint shops, RV stores, mobile people with details, “hand out your flyers, hand out your own and invite them every week for breakfast to talk about fleet accounts and customer base," I told him. You can really increase sales, referrals, etc. This is just awesome.
Indeed, I also suggested expanding the customer base of fast lubricants, adding services for Motorhomes, RVs, Boats, tourist buses and trailers, etc. And yet I thought that from three to five months, well, maybe 39, it’s difficult to say, it’s not so easy, not too optimistic or naive, remember that the USA is still in Iraq and Afghanistan, in the same game, in another place - seriously.
We now present some additional considerations when considering this scenario. This type of operator needs to ask himself;
1. Do you have a passion for business?
2. If you are planning a rescue plan for 3-5 months, and you think that this thing will work on autopilot, it’s not so easy for us, and where do you start from?
3. Do you have a long history of car repair business?
4. Are you a motor head?
5. Do you change your own oil?
You see, sometimes the luck of newbies prefers someone as out of the industry, but you have to be brave, absolutely focused and have a desire to win - in order to remove it. You? Seriously, I mean what it is about. And, perhaps, it will take more than 3-5 months, so if it takes up to three years, and not just part-time, but complete immersion? Can you cope with being tied to this if necessary.
Michael Gerber is right on his advice, but a business with fast lubricant is very different from other types of business, it’s not just a “plug-in game”, but if you really want to break the local market. And there are significant supporters of this, and you yourself will use your own money?
If you have similar questions, comments or comments on all of these, then please e-mail me and let me talk. And as always, please consider all this and think about it, agree?
