When it comes to winning market share as a commercial intermediary or real estate agent, he pays if you can divide your market or territory listing into segments. This way you can focus your marketing efforts and actions.
Results in commercial real estate come from a system focus, and you have limited time available every day for search and marketing.
It is a fact that you cannot be everywhere at once when it comes to searches and networks. As an individual broker or agent, look at your market and consider the following facts:
- What is your type of specialized property?
- Where is your market?
- Why do people have to do business with you?
- How can you reach sales and listing territory?
- What is your competition now with marketing?
- What is your market share and how did you get it?
When you answer these questions quite clearly, you can quickly see the strategies you need to move forward as the main agent or broker in your area.
Therefore, let's look at some of the rules that will help you divide and conquer your locality to increase commercial activities and commercial real estate opportunities.
- Determine the key service that you will be guided by. This may be the lease, sale or management of real estate. You can also combine sales and leasing, leasing and property management.
- Create a marketing package for your key services. Carry this package of information so that you can connect with new people at every opportunity. Practice your scripts and dialogs for your key services.
- Define and set up your main core territory for a new business based on the growth and opportunities of local areas. The main focus should give you 80% of your business. Assumptions must be made locally and how they change.
- Determine the geographic boundaries or roads that contain the main focus area. From this you can determine the desired and active areas for sales and leasing activities. You can also identify the best streets and objects for communication.
- Your territory is likely to contain a lot of real estate and business. On this basis, divide the zone into segments of 100 properties. Segment by segment (each of 100 properties) you work through a local area to identify owners and business. Talk to new people every day in these areas to determine changes in ownership and opportunities.
- In addition to the above strategies, contact real estate developers and franchise groups separately. You never know when they might need a new place or piece of land for construction.
New agents and brokers in the industry need a system to continue and attract customers and property listings. This process will be a very good start to this. You can change it according to your market circumstances.
