"Owning your online business category
it's not just a few keywords ...
Is your site broken? "
Let me take a look at this, the Internet is a crowded place ... and it gets even more crowded when you read this. Your business cannot stand online, and you cannot afford to look back. Skilled, targeted traffic generation is what we all want. Possession of your category on the Internet gives a long way in providing just that.
This is not just to wait, but to move forward and take over some of the property. Every online business today is concerned that it was found in the Top 10 search engines and directories for their products or services - and they should be! Statistics still make them (search engines) the number one stop for all surfers.
But for a moment, allow yourself to imagine that these search engines and directories provide the most relevant results. That's right, let me just say for the sake of this article that they all work very well. OK?
Now, because we believe that our products or services are more relevant than those companies that are listed above us in the (current) results of search engines - we have to admit that something is wrong ... but remember that search engines are perfect
We all know that you can buy your keywords in google (tm) and overture (tm) right? Does that make you better? (no.) Do surfers know this? (Yes.) Does this make your business (your site) more relevant? (No.) This again puts a business with a larger budget at the top of the heap, that's all. So many of us do not click on sponsored links? (Hmm ...)
If the search engines were (are) perfect, then let me go back to something else wrong. Hmmm, my site must be broken! Wow, someone actually stayed with me here. Should my site be broken?
Why would all these “other” sites appear before my business, when people search for my products / services / information? Don't these people know that we are experts? (no.) Don't they know that our products are superior? (no). Don't they see the skill we use and our dedication to employee and customer service? (no). Did not read reviews? (probably ...)
Therefore, to help you “own your category on the Internet,” here are some tips that will help your business get ahead of these “other” websites and put your business where it rightfully belongs! If you already use all of these methods, we thank you. But if you are behind, these tips will help your company without becoming a webmaster or a search engine marketing expert. Pass them on to your marketing team and get the best results and recognition starting today!
Make: Examine the search terms (keywords) that people will use when searching for your suggestions. You can start with Wordtracker (TM) and the search terms you first encountered.
Wordtracker (TM) helps you find terms that are similar to your terms in meaning and search. This is a tool that gives you * an idea of what common terms people use, and how many searches are going on under these conditions ... * this is another book. This is a great starting point, and the test is really free!
Council Do not just search. your company name - potential customers or suppliers or partners are not looking for your company name; in Google (TM) - they don't know it yet ...? The surfer did a pretty good job of searching. Be specific and general. You can also find out who you have to beat on the Internet! - Who kicks your ass when people search for your product or service on the Internet? This first results page is your online market share!
Do: Make sure that you have a keyword with the keyword “Title” for each webpage that relates to the content on this page (* keyword, not a keyword filled in).
Page title; Top of the screen, blue & # 39; bar (in the conductor). I still see thousands of websites with “Homepage” in the title bar or “MyOneHotBusiness.com” and only this phrase or “Title” is repeated through every page on my website! Each page of your site is unique (content) - make it a title & # 39; unique! Or call your webmaster with new “headlines” for each page of your site. Different values are placed on this "page header" from different search engines and directories.
Hint: add “Chicago, ChicagoLand, Illinois” to the end of your name (your city, state). This helps in regional search queries.
Do: Have at least 200 words (content) of text on important pages (home page, page categories, etc.).
This is what engines and catalogs read; these words and references are how the engines interpret what is on this page. Images or images of words or “announcements” are not “read” so to speak. Make this textual content very relevant to the topic (product or service) on this page.
Council Place your fantastic flash ad on the link from your homepage and instead place the corresponding page of your best text! Visitors will still look at your ad if you tell us that it’s cool, but don’t make us look! - This is not what we came for. This Flash file does almost nothing for search engines and directories.
Do: yourself or your professional staff write articles on their specific area of expertise in products or services. Make these articles a web page with the appropriate links to the product or service directly.
If you hire a search engine marketing consultant or professional copywriter, these detailed articles, if they are rich and filled with relevant content, are the exact pages that will generate you the most qualified and targeted visitor to your business! Once these article pages are (indexed) by search engines, you will be pleasantly surprised to see that (now) you are a more relevant search result.
(Not to be confused with “links” or “feedbacks” - your (articles) web pages are much more “read” and effective when sending a reader to your site or storing them there, not to mention branding opportunities)
These articles not only show your business as an authority, they prove it in words and information for the reader, me, the person. These brief articles are a great way to gain access, recognition (branding), traffic and, yes, even sales. You said that you are an authority, now confirm it.
Council Send these articles to other online and ezine online publications. You make them available to other websites only to leave your Author and establish a link. There are companies craving this type of content for the success of their website! Your business site will begin to receive quality traffic from each site that hosts your company's articles! Now there is a strong statement.
Do: enter your URL (www.). In each material you print, every piece of traditional advertising you already pay for!
Every week I read different newspapers and magazines - I can’t believe that many companies forget to put their web address in an ad for which they paid. You pay a lot of money for a quarter-page ad or something else, and then never mention your site!?! Which is open 24/7/365 - and that the Tribune exists only two days! Start your marketing return on investment right now!
Council Offer advertising or coupon on a website only in your ads to generate additional interest and traffic to your specific offer web pages!
Do: Ask visitors to "Bookmark your site" or "Tell a friend" or "Send this article to a friend" ...
Your visitors don't always think about it, so just ask them? Bookmarks not only increase the number of visitors, but also give you the confidence that you are worth something ... even if it is a return! This should not be bold and unpleasant, a simple button with the inscription “Bookmark Us” will do on any business site.
Do: Be patient. All search engines and directories have different timeframes for updates, changes and new submissions.
After making changes or additions to your site, 90 days after the initial submission, so that real results start to appear in the main search engines and search directories.
Owning your category on the Internet is not just a few keywords. Don't say you do it all!
Do: Go and check!
Council Go and check again!
Because if you do everything with these few suggestions, your site will appear higher in the search results for the relevant terms you choose. You will be in front of hundreds of websites and will get more qualified visitors. There is much more to owning your category on the Internet, but every business should use these “level one” marketing concepts.
There, now we can stop imagining that search engines are perfect.
Good luck.
Copyright © Scott Sedwick
http://www.hyperformancemedia.com
