It is impossible to underestimate the importance of getting your franchise out or fast food, seen in the local area. It will be the difference between success and failure, but how can you promote your business in a very crowded market?
There are several ways to do this, and they should all be focused on your specific area, so it is important that you determine the area that you will cover before doing anything else.
Now that this is done, you can focus on marketing and promotion. Nowadays, many people use the Internet to find what they are looking for, and this includes takeaway.
A simple website with your phone number and menu on it can be set up very cheaply and should be optimized for search engines locally. This includes phrases such as “Chinese Ealing export” (or something else and where your particular business is) to the site in the page titles, META descriptions, and the content itself. Adding your business to Google Maps is also a good idea, as people will be more likely to use Google.
You can also join one of several new online markets for delivery restaurants - a quick search on Google “How to promote my takeaway will show some of them.
One of the most effective ways to promote your takeaway franchise or fast food is still to throw in the area you are covering with your own menus. A well-designed, attractive menu that people can store and reference will always be your best choice for a repeat business.
These days, cheap menu printing is offered by a variety of printing companies, and they are also likely to be able to assist you with menu development, including adding any promotions you may wish to offer.
Providing your men with homes and businesses in the local area once a month keeps your name and service in the minds of people and allows you to regularly change your offers so that you can find out which ones are best for your business.
For example, many pizza delivery companies offer “buy one get one free” deals, while Chinese takeaways tend to offer things like free shrimp crackers or spring buns if you spend more than 10 pounds.
Since you can print inexpensive menus, this is a really effective way to promote your takeaway franchise or fast food and build your brand.
If you have a budget, you can also add advertising to your vehicles. By placing your name, logo, and phone number on your vehicles, you guarantee that even when you do your daily business, people see your name and contact details in the area you are covering.
This is obviously more expensive than just polling your local area with the menu that you printed cheap, but it can be the same, if not more, effective in promoting your business.
It might be an idea to start with a locally optimized website and some cheap menus delivered before you switch to more expensive, aggressive marketing methods.
