Home sellers are often intimidated when confronted with all the promotional materials available to them if they decide to advertise their home for sale.
In this article, we will discuss various media that will help you make a decision about where to spend your advertising dollars.
Here are the main types of advertising used by FSBO sellers: newspapers, magazines, radio, television, pay per click, websites, billboards, and others.
Newspaper ads
Your main goal here is to determine if you can afford the recurring costs of newspaper ads. You should contact your local newspaper for ad display rates. This will open your eyes, and you will probably realize that it is too expensive. That is, when you ask about classified ads. They usually make a lot of sense, so think about all the different publications with ads in your area and post ads to advertise your home for sale.
Magazine Ads
You will not shoot ads in Time Magazine, but you may want to consider ads in local magazines or specialized trade magazines depending on the type of property you are selling. In my area there is the monthly magazine Chesapeake Bay, which is a great place to advertise properties located on or near Chesapeake Bay.
Radio ads
It really does not work for real estate ads, because people who listen to advertisements usually drive or work and cannot write down the necessary information.
TV ads
Since you can now buy targeted ads from your local cable service provider, television ads deserve serious consideration. For example, this applies to expensive luxury objects. You can get the cable company to create an ad to save money. You can run an ad while displaying your target market hours, such as the evening business report. This may work, but you need to test it on a trial basis to see your answer.
Internet advertising
The question here is not to do it, because you have to do it. The question is where to advertise and how much to advertise on the Internet. There are dozens of places where you can advertise your property for sale, which costs nothing more than the time it takes for someone to post an ad on the Internet. You will want to consider a professional real estate internet marketing firm to cope with this part of it, because they know where to send and what to send to get results.
You will also want to consider paid advertisements, because they are often very cheap on the Internet. You can get cheap home property listings and local web directories. You can even place a banner ad on some suitable local sites. Get a professional who will help you in these ads to save you money and get the most out of your dollar.
