Everyone wants to have their own boss, and dog lovers - what is best to do, and then take care of the dogs and get paid for it? However, a common mistake that many people make before heading to a dog does not do their research, not having a well-thought-out plan on how to be successful and make money. This can lead to disastrous consequences and lose the dream. A business plan is the only really good way to have a good chance of success in the dog landing industry. Even if you do not need external financing from somewhere like a bank, the format of a business plan makes you think about all aspects of your business so that you have the best chance to make your dream a reality. The following points are the key sections that should be in your business plan for a dog kennel.
1. Type of service: what type of dog care do you offer (for example, without a cage or on the basis of a closet or both? Doggy daycare too, or just dog sledding?)
2. Market Research: Who is your competitor in the area? What services they offer, their strengths and weaknesses. Determine how much money you will win if you can. What do they take? How many dog owners and dogs are close to your planned business, what is your demographic area, rich, middle class? This will help you determine the level of service you offer, from luxury to basic accommodation. Find trends for this market in your region, is it growing? All this will help you determine the size of your cattery, if the zoning restrictions do not dictate it yet.
3. Marketing and sales. What are your strategies for market launch, marketing, promotion and distribution. Strategies 4 P: product, price, place and promotion.
4. Management team: who needs to manage the nursery, what are your strengths of key players, what will be their tasks and responsibilities.
5. Operations: This will describe the system and actions needed to prepare and provide the final service to the client. How do you plan to maintain your advantage. Here you will tell which objects you need.
6. Implementation Schedule: Develop a realistic five-year plan, which will focus on the main stages and the most important interrelated events.
7. Opportunities and risks: you must determine which error threshold deviates from your assumptions. Create the best and worst-case scenarios associated with key operational milestones. It is VERY IMPORTANT to expect a collision on the road, so you have a plan to eliminate it.
8. Financial: this may be the most important section, because if you don’t make money, you won’t be very long. Include a profit and loss statement, a pro forma report, a pro forma cash analysis, and a break-even schedule. It is also necessary to include cost control measures.
If you do not have a realistic business plan, you are destined to fail. Make an effort before the shovel enters the ground or you may well lose a lot of money. Good luck !!!!
