With so many online businesses competing with customers in today's fragile economy, an important but missed area of improvement lies in their customer service. So many businesses, whether large corporations or small businesses on the Internet, are neglected to add personal touch to their customer service. A little extra effort and personal interaction can increase the speed with which the client will return to this business in order to make another purchase, or better yet, recommend it to a friend. This can be especially useful for a little guy who is trying to make an impression in online business.
We are all consumers. Most of us now use the Internet to buy some kind of product or service. Can you remember the last time you received a personal thank you for your purchase? Or was it just an auto answer, an empty letter, a generic letter, or a recorded phone call? I remember one time when I had a personal response, ONE, and I am an energetic online shopper. I became a regular there, for that sole reason.
It made me think, and now I have implemented my own ways to personally thank my clients. He simply accepts the desire to have personal contact and perhaps a little more effort. I'm not saying that you should use these methods as a means to intimidate your customers into more purchases. Personalized email, letter or phone call is just a nice gesture to say Thank you for purchasing your product or service, to wish them the best and to give them your contact information so that they can easily voice them. Make sure you have an email, phone number and website for your convenience. Specify your return policy and be ready to help and answer questions when they arrive.
To make personal touches authentic, you need to put a little effort into them. I know that in this world of instant gratification, people want to take the easiest way to get the final result. In business, this usually attracts many customers and gets them now, but will these customers remain loyal? If you take extra time and effort, they will simply see your competitor. In the end, this will give the best result with repeat customers and their personal referrals.
Think of it as a small city hardware store. There are no large companies here, only Joe is on the street, and he knows everyone in the city. You can go there, knowing that he is ready to take the time to explain to you how to use this new workout you are going to buy, and you know that if you have problems, you can come back and he will still be there to explain it again. This is the personal service you seek.
Personal contacts in the field of customer service make your customers comfortable and are a way to establish working, trusting relationships with them. It makes them feel important and valuable. This is a way to return what is lost in business today.
