WordPress is a fantastic way to create a good, reliable content management system. For a web designer with knowledge of PHP and MYSQL, the possibilities are endless with custom templates and designs.
In our experience, WordPress is very well indexed by search engines such as Google. Google loves sites on blog platforms because they will be constantly updated with information and content, such as news and articles. However, you need to prepare a WordPress site for the search engine, which means adding a few plugins and careful consideration.
Let's look at the various necessary plugins and what they do:
On a page optimization plugin such as SEO Ultimate
First, you will need an optimization plugin on the page that allows you to create good page names, descriptions and keywords. One of the best for this is Ultimate SEO.
This plugin will allow you to create unique titles, descriptions and keywords for each WordPress page and publication. You can do this from the toolbar area as soon as you have added your content, which will be very simple.
Sitemap plugin for Sitemap developers, such as Google Sitemap XML
Every good site needs a good sitemap, and WordPress is no different. You’ll want to create a good XML sitemap to add it to your Google, Bing, and Yahoo webmasters accounts. An HTML version is then required for the site itself.
The sitemap is very important for a website because it allows search engines to see every page on your website, which is especially good if you have any hidden pages.
User structure parameters
This is not a plugin, but something that needs to be done to improve the performance of any WordPress site with search engine results.
The permalinks are the URL created for each page, if you leave it as default, you find that the URL contains characters like pageid = 3 that are not suitable for SEO.
Just by adding the following code to the custom structure in your% postname% / constant parameters, make sure that your URL reflects your pages better and helps with ranking.
Getting your WordPress site is a great thing because it gives you control over your site, which makes it more dynamic for your users. Make sure that it is ready for the search engine, and you will receive a reward that this system can offer.
