Due to the fact that Google relies on artificial intelligence for the long-awaited final update for Google Penguin, the SEO landscape has seen a lot of events in 2016. But overall, it was an exciting year for most SEO practitioners who could cope with changes in the search engine.
And as 2017 approaches the rapid approach and changes in customer search behavior and Google algorithm updates continue to grow, now is the right time to plan your working strategy for your SEO success in 2017.
SCHEMA MARKUP TAKES MORE INFORMATION
The scheme has always been a part of effective SEO since it received a semantic search, but with the changing search environment and tendencies of users, the scheme is becoming increasingly important to establish itself well today in the SERP.
For the uninitiated, Schema Markup is a type code (semantic dictionary) added to a website that allows the search engine to understand the website, which then ensures that it is displayed in the SERP properly.
And according to Google’s goal of “providing the best user experience”, Google also increased the use of expanded excerpt Quick Answers, increasing from 22% in 2014 to more than 40% by the beginning of 2016 for each search Engine Clock.
Using the scheme can improve and simplify the purpose and content of your site, so the text in blocks of the fragment will be more attractive to readers.
This has been further strengthened by Google Al RankBrain computer training. Considered to be the third most important ranking factor, the scheme can help SEO ensure that a website can be easily interpreted by RankBrain.
And as Google continues to expand its search engine department towards artificial intelligence, using a scheme can help your site be prepared for what Google brings in the future.
CHANGES IN EXHIBITION
Google experimented with the SERP this year, in particular, by changing its layout and increasing the length of the fragment.
Although Google promised promise, Google did not include it on all websites, and they did not confirm that they are permanent, which makes it difficult to use SEO.
At the moment, sites that, fortunately, have received an additional number of characters in the fragment block, can now include more words to make their site description more attractive to search users.
INCREASE APPROVE GOOGLE AMP
Launched in February of this year, Accelerated Mobile Pages or AMP are one of the main projects Google seeks to use to improve the performance of a mobile website that has not historically offered a promising experience for many users.
And since its introduction, many SEO began to put more effort to increase the speed of loading your site on mobile devices.
Google uses a simplified version of HTML, CSS, and a version with a cache cache to load the page 30 times faster and use 8 times less data than non-AMP pages (which takes an average load time of 22 seconds)).
Google has already approved sites that have chosen AMP, giving them visibility on the carousel and a small lightning icon to inform the user whether the page is AMP or not.
And since people want their content to be delivered at lightning speed today, AMP will certainly become more important in 2017 and beyond.
CONTENT OF DENZIR QUALITY
People, like search engines, have witnessed a large amount of content on the Internet that has repeatedly repeated the same topic, changing some of the words and structure used in previous articles.
Many content sellers then released articles of a thousand words and a guide to make their content more reliable to read, but forcing people to read it completely to understand the topic well.
Because of this problem, many SEO experts say that content density will become the main standard among content marketers next year.
Instead of using the number of words used, “per word value” will have more transactions as a key indicator to measure the actual value of the content.
This is critically important for traffic to the site, as today many people have less attention than in the last decade.
UNION OF PERSONAL BRANDING AND SEO
Suffice it to say that presenting your guest message for content is a difficult job, not without having an established image for your audience.
Personal branding, once limited to Youtubers, this year 2017 will have more opportunities for the SEO landscape to help digital marketers protect guest mail, establish trust in readers and drive more traffic to the site.
And although only a few websites use personal branding, it will also be useful next year, as social networking sites such as Facebook continue to improve their algorithm in favor of individual posts for the post created by business pages.
OPTIMIZATION OF USER EXPERIENCE
Next year, we are likely to see that the user interface is becoming increasingly important in the SEO landscape. As people increasingly become more demanding in terms of website navigation capabilities, especially on mobile devices, optimizing user experience will be an integral part of the overall SEO strategy.
A satisfactory user interface can significantly increase the time a user spends on a website before returning to search results — this is called homework — this is one important metric that affects SEO.
This may require a few changes or a complete revision of the website, but overall, a site optimized for maximum user friendliness is one of the best ways to ensure a decent place in search results at this time.
RESTORE SEARCH VOICE
The above quick responses will pave the way for voice search in 2017.
According to the communications assistant, voice calls are more likely to show 43.3% of rich user responses, compared with 40.6% for text requests.
This year, Google announced that more than 20% of its mobile applications are voice requests, and as more people search for their mobile devices, we are likely to witness an increase in the use of voice search in 2017.
TRAINING MACHINERY AND ARTIFICIAL BREEDING
Entering Google RankBrain in the search engine arena last year means a new age in SEO. Currently ranked 3rd for the most important signal I. RankBrain is an extension of Google Hummingbird to refine non-traditional search queries.
And since more than a year has passed since we saw the update, such as RankBrain, it is possible that Google will release more updates for machine learning or even include machine learning and artificial intelligence in other areas of such data interpretation and marketing automation.
These are the trends that are likely to become popular in the SEO scene in 2017. If 2016 was not positively significant for your SEO efforts, exploring how you can use these coming trends will help you maximize your efforts and increase your chances of ranking on the first page.
