When creating your resource window (or boxes) on EzineArticles.com, you want you to have four main areas, so that your article also becomes an excellent advertisement for you and what you are doing. If your resource block considers these four things, your articles will do more than just educate the reading public, they will act as a fantastic business card for you and your business.
Brief summary
This is the main purpose of the resource to share with the world a brief overview about you and who you are. You want to tell people about you as a person, as well as why you decided to write on this topic. The key here should be brief. You do not have an insane summary of you and your skills. When it comes to a box with less resources, it’s more. Spoil a little why you are unique, but make them want to know more about you.
Relevance of the article
You also want to make sure that the information you use in the resource field is really relevant to the topic of the article you wrote. I wrote articles on higher education (I was a faculty member and administrator for more than 10 years), Internet marketing (I am currently managing an affiliate marketing forum), as well as wealth and prosperity (two books are published on this topic). I share these examples, because if someone reads one of my articles on higher education, they do not want a box of resources to tell them how to become the best Internet marketing. Make sure that the resource field is relevant to the topic of the article.
This is one of the great things in many online sites. They allow you to create as many resource boxes as possible, and then you can choose the one you want to link to the article you wrote. So you may have different interests and areas of expertise, you just want to make sure that you have a variety and unique boxes of resources to match. So do a few, it will only help you.
Active link (not redirect)
Article sites can be very specific about how many links you can find in an article, where they can go, etc. Instead of trying to defeat a system or turn an article into a leaflet for you and your business, use it to exchange valuable information. information, The more articles you write that help educate (instead of a frank sale), the more attention you will receive. If I search for an article related to my needs and find several articles written by the same person, I will trust them and want to know more. There is an active link here. Do not worry about the links in the body of the article, let the article build your credibility and instead add the link to the original field. Just make sure the link really works and is not a redirect. Link is very important.
Call to action
Finally, it is important to have a strong call to action. That is why you want a brief and teasing summary about you and make sure that the resource field is related to what you are writing about. You want people to click on your link (because why the link should be active). You already have a lot of content in them, now it's time to get them to take the next step. Simple things such as “To learn more about the tools described above, click here” can be effective. Too many people just write about themselves and then leave the link sitting there. You must tell them to click the link.
If you follow these four simple steps, you will move from a boring, inefficient resource box to a resource box that connects your reader with you and get them wanting more. Your article is the marketing part, and your resource is how you get them through the notorious entrance door. Follow these four basic principles and thrive.
