In today's increasingly competitive business environment, companies are increasingly becoming more specific in their actions. Specialization does not limit what you can do; it simply directs where you focus your energies. Imagine that you are a dentist who wants his / her office cleared. Looking through the phone book (or the Internet), who do you think the dentist decides to clean his office: a general cleaning company, an office cleaning company, or a medical office toilet. Now you do not need to limit everything that you do to one particular niche. However, you can launch targeted campaigns by announcing that you specialize!
What can you do to report that you specialize, that you have experience? You need to take an inventory of your competition and determine what they do not declare. I see so many common web pages for cleaning services in my area ... pages that do not provide any information.
Separate yourself, tell potential customers information. For example, I recognized that many medical institutions are very concerned about the sanitary and sanitary conditions of their facilities. So, how can I prove that I can make them more hygienic and healthy? Well, I got a black light that will detect organic matter, I use HEPA vacuum bags in my vacuum, and I disinfect the surface according to medical procedures .... And I show it on my website.
People do not know that you do not tell / do not show. The UV flashlight put me back $ 50, the sanitizing surfaces cost me very little; Sure HEPA bags cost a little more than cheap ones, but the overall growth of your game will cost you very little compared to the competitive advantage you get. In today's lavatory and commercial cleaning you need to show that you pay attention to detail. Just to say that you think very little - tell us how different you are.
