Today, more than 75% of website traffic comes from regular search results, and 85% of people trust search engines to meet their basic business needs. Although people are prone to social networking sites, social networking sites are more or less served as a second opinion, product reviews. Search engines still run the Internet industry in terms of finding products and services to meet their business and personal needs. Let's find out what the future trends of internet marketing will be.
Search engine optimization:
Websites with fresh content and relevant links will still control the Internet, but search results will become more personalized and specific. Already search algorithms have begun to pay attention to geolocation, date of publication, past behavior, mobile device browsers and media content. Google has already launched innovations such as real-time search and social search. Thus, publishers and brands should provide more personalized, most complete, fresh, and relevant content for indexing in search engines.
Thus, testing keywords, content and links on mobile websites, local content and social networks is a wise step towards building potential customers in the Internet marketing industry.
PPC or Paid Search:
The motive for paid search advertising is to get instant traffic to the website and the visibility of the first page for the selected keywords. Since search engines will remain the primary means of obtaining information, people will click on relevant ads. And the costs of PPC will remain reasonable. Mobile technologies can be used on PPC platforms as a huge advantage. Big players don't mind paying for launching a PPC campaign, if they get good profits, PPC investments are also a good solution, but be reasonable when choosing your keywords, since your money is directly related to this. I suggest you take the advice of a PPC expert before investing.
Promotional Newsletter
The future of email marketing is also bright, as email providers are now beginning to integrate social networks with email. Google Google, which combines video, photos, link to the link in real time, is already submitted. The buzz of Google, which is an addition to Gmail’s social features, creates buzz all over the place. Buzz brings this network to the surface, automatically setting you up to keep track of the people you email and chat most often. It creates an easy-to-use sharing experience that richly integrates photos, videos and links, and also makes it easy to publish or private. Therefore, in the coming years, try to invest in these new integrated email applications to generate potential customers and loyal customers.
Social networks:
Nowadays, a large number of eyeballs are fixed on social networks, so a reasonable investment in social networks will be a good solution. Google has already begun to focus on social networking sites such as Twitter, Facebook, LinkedIn, etc., by indexing them in search results. The social networking network is in its infancy, not yet evolving, and many things are still to come, like social networking sites, will be more important for interactivity and features such as (RSS, Wiki, ...) for users, Web2.0. Therefore, the future of Internet marketing will be mainly carried out by a network of social networks. Build your websites with these social networks. Follow your Facebook fan pages carefully and get to know the customers who diligently follow you. Try to use these sites on social networks to get repeat and referral business from your customers. Also, social networking sites are an effective way to get feedback from your product or services.
In short, the future of social networking is very bright, it depends on you how you use them in the interests of your business.
Mobile marketing
According to Wikipedia Mobile Marketing, it is a set of practices that allow organizations to communicate and interact with their audience interactively and appropriately using any mobile device or network.
Currently, many people carry phones, such as iPhones and Google Android phones, that can provide rich mobile commerce, providing a rich environment for the convergence of mobility and the Internet. Thus, the latest trend in Internet marketing is shifting toward providing low-cost mobile marketing solutions, such as mobile sites, mobile email marketing, mobile text messaging, mobile application development, and region-specific marketing.
These smartphones open new channels, such as SMS, mobile pages, online sales pledge and virtual coupon or cash mobile technologies, which will simplify access to the target audience / client.
Blogging:
Blogs will remain there as a good investment in the Internet industry for new bloggers, as well as for created bloggers. Because search engines love fresh content, and blogs are a way to periodically update your site with fresh and unique content, so blogs in the future will also help attract visitors to your site. So try to convert prospects into customers by writing quality content for your site. Even many good articles representing directories encourage their members to submit quality articles to their directories and in return for rewarding customers for increased traffic, improved credit and additional sales, which is a great reward for bloggers.
Corporate video:
It is said that a picture is worth a thousand words, now you can imagine what effect a video creates compared to simple text. The main advantage of using online video is that it is interactive, therefore it creates more influence on the viewer and makes it easy to remember. It can be easily shared with anyone, and this is also not expensive. All these features of corporate video make it widely available. Since YouTube is becoming the easiest way to generate targeted and uninterrupted traffic to your website, it's a good idea to invest some time in low-cost video marketing over the coming years. But be reasonable to invest in video promotion, because, no matter how effective it is, it takes time to upload it to the system, and you cannot scan the video, while the text can be easily scanned and converted to digital format to create a web pages
Summary:
There could be many other internet marketing trends that may develop in the coming years. I suggest you give time to consumers, because they take time to adapt to new trends. Try to attract new customers and do not forget to also focus on repeat customers. Try to improve your brand by listening to customers and attracting them, accepting their constant feedback.
Social networks could effectively use the reputation of your brand, so keep track of the invaluable feedback gathered from conversations based on social networks. Google Caffeine in real time is also something to consider with regard to social media marketing.
Inbound marketing through social networking sites will become an added value for your brand, invest your time wisely in sharing information through blogs, articles and participating in discussions, answering questions, all this is all you can add to your social network profile.
Do you agree with my views? Let me know your views on future Internet marketing trends.
