After a small business makes its in-depth preparation and setting up goals for entering or expanding hospitals, the subsequent sequence is broken down into four stages of company growth. Each stage brings its own tasks and rewards, but more importantly, they must be completed to ensure healthy expansion and increase revenues.
The first stage is called the test phase. Marketing messages from leading manufacturers are created from training data and placed in various media packages (direct mail, online forms, e-mail), which should be sent to the target test market within a time and measured sequence. With discipline, it usually completes within 90 days. After wards, results are measured to see if goals were achieved and if any adjustments were made. Adjustments can relate to any step of the sequence, including copying, handling incoming calls differently and paying more attention to a step that may work better than others. As soon as this reaches a satisfactory level, plans for the next segment will begin.
The next stage of launch. With information and corrections from the testing phase, the formal roll begins in a geographic region in the small business area. Special attention must be paid to the organization of incoming driving traffic and placement in the final next sales stage to ensure that the leaders do not fall into the cracks due to information overload. This usually happens because the typical small business owner does not make so many contacts and with a large flow of transactions, they feel that there will be enough work, even if several potential customers are not considered. It is very harmful in two ways. The first is the bad reputation in the home zone and the loss of momentum, which is required to move the company forward until the moment it triggers and takes off.
Since the launch phase begins to develop in the period from three to twelve months, the development of referrals and reviews will take place if competent professional work is carried out and a system is created to receive them from the client. This is vital for making a transaction in the home companies, which is defined as creating a list of stable clientele with established strong relationships, and this client also wants to refer others. If this transaction is absent, focus should be placed on its execution before proceeding to the third stage.
The third stage is business expansion. If a thorough approach was taken during the start-up phase, all medical facilities in the initial zone were connected and followed the proper sequence. Some of them have become customers, the sales pipeline contains open offers, others are not playing now, and some have really left with a competitor. To expand the company's health care activities, additional profit centers must be added to the business plan for continued growth. This can occur in various forms, such as the escalation of the services offered (premium or different products), training or information and geographic expansion into regional activities. Regardless of what is chosen, something must be mathematically matched in order to continue to relate the final results of the potential customers of the company to the proper level to support growth.
The final stage is called the next level. Often this optional phase involves attracting a small business to a nationality with a methodical healthy approach extracted from regional activities in the third stage. This may include only a training or informational profit center that was developed and does not imply that it is in place throughout the country. Many owners do not prefer to initiate this activity, because the pressure begins to grow at the level of the organization necessary to pass at this stage, or they believe that they have made enough money at the current level of activity.
A company's vision in these four stages may be the most rewarding experience in the lives of small business owners, but can only be successfully processed by performing each step in order.
