The front desk of daily journalism began decades ago when television presented the nightly news programs at both the national and local levels. However, this decline was radically accelerated by the emergence of online advertising. Craigslist was probably the most important development for local secret advertising. This simple, unvarnished site provides free listings for most of its ads, selling only placements for jobs.
Ads have always been bread and butter for newspapers, providing the lion's share of black ink. However, three years ago, Craigslist became the main local resource for recruiters. The research organization Sociological Intelligence reported two years ago that Craigslist is listed in traditional newspapers in the San Francisco Bay area and their online divisions ranging from $ 50 to $ 65 million annually in advertising revenue.
According to the study, Craigslist had 12,200 active job listings on its San Francisco site during the week of November 21, 2004. In contrast, the San Francisco Chronicle was 1,500; the Oakland Stand was 734; San Jose Mercury News was an estimated 1,700; and the Contra Costa Times had about 1,000. In 2004, the average recruitment of ads in the Bay Area metro cost $ 700: on Craigslist it cost $ 75.
This is a local snapshot. The same thing happens at the national level, as well as in the critical area of employment. Careerbuilder.com is the largest job search and recruitment site in the country — it is also owned by a partnership of conglomerates of newspapers Gannett, McClatchy and Tribune. Monster.com defined the art of national employment. There are also sophisticated online recruiting services that combine traditional personal contact with digital resume files and customer search.
By 2003, online ads almost matched the newsprint business in secret revenue. In the same year, the market for classified ads in the United States was $ 15.9 billion. US (newspapers) and 14.1 billion dollars. United States (online), again according to secret intelligence.
There is a widespread belief that online ads are more effective with young people, and deeper ads probably belong to print. JupiterResearch, another online research firm, says many people are researching cars online, for example, because it is an excellent price check resource. Jupiter goes on to say that only 1 out of 10 will buy cars online. This analytical point does not take into account the fact that many people who make purchases in cars with shoe leather are sent to dealers, which they may have chosen online.
Tools for online ads provide easy ways to purchase and, as a rule, additional information about the product. Photos are also easily included. It is expected that this trend will continue in all advertising formats, but especially in the classified arena. According to Jupiter Research’s forecast “Online Internet Advertising Forecast in the USA from 2005 to 2010,” the forecast is that US spending on online advertising on the Internet will grow at an annual rate of 11 percent or from 2005 to 2010 Seventy percent of this income from ads.
A reflection of the trend at the national level is that one of the main reasons for evaluating Google shares at $ 500 per share is the fact that their business model brought them more than $ 9 billion in revenue. United States in 2006. The predominance of this money was due to text classified advertising, developed through partnerships or by selling keyword placements.
Reading traditional daily newspapers distorts the older generation, especially now that employment has become such an effective online function. But even with high-quality, family-oriented shopping, such as at home, online advertising often overshadows its printed copy. A real estate bibliography, Multiple Listing Service (MLS) is easily accessible to users online - for the first time. The main brokerage networks have national sites, and almost all local brokers also use the Internet.
