Before considering a career as a make-up artist, you must do field research. This is the main way to avoid traps. Is there a place in your geographic area for another makeup artist? What is competition? Do you want to go to, say, a wedding? How far? Is your car reliable? If you do not want to travel, is your city large enough so that you can get the customer base you need?
Also get a scoop for payment in your area. It will vary, even in one city, depending on your customers. Working on a wedding planner, you will do more than work in a photo shop. Find out what are the highest and lowest incomes.
Freelance or Corporate: Perks and Pitfalls
If your research gives you the green light, the next step is to decide between the life of a freelancer and the life of an employee.
Working in a company, sometimes being a seller of your favorite brand of cosmetics or being a make-up artist for a film company, you can count on a regular salary, and sometimes on benefits.
When joining a growing group of freelancers, you must spend at least 50% of your working day marketing yourself.
licensing
In any case - freelance or corporate - the next step is to become accredited.
Get information about legal, medical, and educational certification required by your state, county, or city. Take classes at an accredited beauty school (many of them offer generous scholarship programs).
How to get a job
Now you are ready for the most important part of becoming a professional makeup artist: advertise yourself.
If you want to work in a company, you can send your resume to beauty salons, beauty salons and special cosmetic companies. Once you get a job, you're on your way to a career. You can make contacts, work in an organization, acquire mentors and get the most magical benefits from the whole experience. If you get a job with a particular cosmetics company, they may require you to take on additional classes that focus on their products. Usually they will pay for it.
A plum with a large salary would be the same with special cosmetics, which is engaged in film and television. Getting this job will require additional training, a large number of sidewalk strike and living in the right city. Los Angeles, Atlanta, Chicago and New York are important centers of the film industry. Other cities, such as Austin, Texas, attract film professionals, but these people often bring their own makeup artists with them.
The choice of freelance route means that self-promotion becomes a way of life. But as soon as you reach the moment when you have a little work, you will find that word of mouth will exponentially increase your customer base.
Freelance: Special Considerations
As a freelance makeup artist, you can approach wedding planners, photography studios, film companies, advertising agencies and theater groups. Make sure all the talent agencies in your area know about you.
You are creative - this is one of the reasons why you get into the profession of makeup. And you can use this creative mind to make a list of marketing ideas. Here are some of them to get you going:
- Print out business cards and always have them. Leave them to everyone you meet during the day.
- Join the network group. These groups are extremely effective. You will meet once a month either for lunch or at a happy hour (some soldiers have meetings with breakfast!), And usually there will be an agenda, followed by a social mixing time. Some network groups are free, some charge. If you are just starting your online experience, be sure to join free groups. However, you have to pay for food and drinks.
- The walk is high and exudes success. It always shows. Read books yourself. Learn the magazines. Try makeup techniques for your friends and read makeup sites on the Internet. Raise your confidence to the extent it is!
- Make a list of all your contacts. You have more than you understand. Friends, your accountant, your church or social groups, shopkeepers that you see regularly. Do not worry, you will not disturb these people. But you can send them a nice postcard announcing the opening of a new makeup.
- This brings us to the next item. Print some attractive postcards (you can do it on your computer) and send them. You always have additional services so you can send them to new people when you meet them.
- Get yourself to any beauty-related events in your area. Whether it’s a trade show, a show with a trunk, a store opening, or a book subscription, be it your business cards.
- Create a website. It's easy, even if you haven't done it before. Today the site is more important than a business card! See Website - DIY to get started.
- Design and print a CV introduction that you can give to local spa managers and wedding planners. It should be unique - not as soft as a business summary - and colorful. Use your imagination. Make it irresistible.
Another requirement to be a freelancer is that you will need to stock your own makeup kit. This is an investment, and if you make money, you will most likely be able to keep the cost of your cosmetics.
Nowadays, many women are becoming “green”, so make sure your makeup kit is filled with environmentally friendly skin-friendly and non-animal products. If you want to specialize and use only vegan products, you can use this as a qualifying marketing tool.
Being “famous” for a unique niche is also a great way to catch a business. You can specialize in make-up, anti-aging looks, head shots for actors (although many actors prefer to do their own makeup), as well as the runway and catalog layout for models.
If you are applying for a job in a company or go to freelancing, remember: there is no guarantee that you will immediately earn enough money to live on. Go to the process with enough money to keep you in black for at least six to twelve months. And decide in advance how much time you are ready to go without clients. Pay for your services with an organized plan and be persistent.
Entering into the makeup artist business can be an amazing change of life - financially and emotionally. Do it with care, do it with the help of intellect, do it with a plan - and you can live your dream.
