Pay Per Click is no longer just Google and Yahoo. The Microsoft Bing search engine is progressing with a growing market, and so far the competition and prices for Bing are slightly lower than in two large markets. But there is a new player on the field. Looking at website traffic, Facebook now ranks third after Google and Yahoo, and it’s not surprising that this has opened up new ways to monetize all this traffic. And so they did. Advertising on Facebook is still a small small market, but it has some major advantages. First of all, the price. The cost-per-click (cost-per-click) ratio is about 1/10 compared to Google. Secondly, you can use images in your ads. Actually, this is necessary, and it really gives you the opportunity to create an even more complex ad. Thirdly, setting up an ad is fairly simple and can be completed in a couple of minutes. Then your ad should be viewed on Facebook.
But the challenge! Facebook does not allow certain business lines. The fifth section of the Facebook Advertising Guidelines, called forbidden content, has a list with several forbidden areas. Working with internet marketing, point 8 can be difficult. It states: “Quick enrichment and other money-making opportunities that offer compensation for little or no investment, including remittance schemes positioned as alternatives to part-time or full-time employment.”
As already mentioned, several MLM advertising campaigns or fast money systems cannot be tagged in Facebook ads. But if you sell something with real products, personal development services or education, you will be safe.
Another thing to take care of is your landing page. If Facebook thinks your page doesn’t meet their requirements, they don’t approve of your campaign. Here you can be creative. Perhaps this is one way to make a video with your personal presentation of your business.
So to sum up this new marketing opportunity, you need to add value to Facebook customers. You cannot simply try to sell any standard landing page that you can find on Google. But if you have something more substantial, Facebook can be a great new market.
But remember that you are still in the land of Facebook. If too many people use the reject button in your ad, Facebook will shut you down and you have to come up with something new.
